Estacion Filipino Food
Client: Estacion Filipino Food
2024-Present
Visual Identity | Social Media Marketing | Website Creation & Maintenance | Graphic Design Support| Virtual Assistance
Visual identity celebrating Filipino culture and the nostalgia of homeland
Estacion Filipino has become more intentional in how it communicates with both loyal fans and potential audiences. After being mostly inactive on social media for 8 years, the brand aimed to boost its online presence. By infusing a playful, nostalgic, and distinctly Filipino touch into its business branding, Estacion Filipino now captures the essence of Filipino pop culture and its unique nuances. Today, it’s not just a place to enjoy food; it's a hub where people celebrate and connect through engaging conversations and interactions with the business and its community.
Meant to be cherished for a lifetime
Eterna," inspired by the word "eternal," delivers a powerful message to its target audience of women professionals and middle-aged individuals seeking timeless pieces for everyday wear. The brand's minimalist black-and-white color palette ideally incorporates with gold, silver, and diamond elements, giving it a modern and sophisticated vibe. It also simplifies the process for the busy brand owner to craft social media graphics that seamlessly align with her vision of simplicity and classic elegance.