Eterna MNL

Elevating minimalist elegance for the modern Filipina

Eterna MNL, formerly known as Viera MNL, wanted to transition from a bold and eclectic fashion jewelry brand to a classic and chic fine jewelry brand. In response to this rebranding, our team was tasked with thinking of a new name that encapsulates timelessness and shifting the brand's color palette from vibrant and bold to understated neutrals. The result is an elevated identity that represents sophistication with enduring style, reflecting the elegant nature of Eterna MNL's fine jewelry collection.

Meant to be cherished for a lifetime

Eterna," inspired by the word "eternal," delivers a powerful message to its target audience of women professionals and middle-aged individuals seeking timeless pieces for everyday wear. The brand's minimalist black-and-white color palette ideally incorporates with gold, silver, and diamond elements, giving it a modern and sophisticated vibe. It also simplifies the process for the busy brand owner to craft social media graphics that seamlessly align with her vision of simplicity and classic elegance.